Marketing is an ever-changing and evolving industry. The marketing world is moving at the speed of light! There are new trends emerging on a regular basis in the arena.

Digital Marketing is one of the leading marketing avenues you can use to build a strong customer base for your business.

With digital marketing: Businesses build their brands, and consumers love any innovation that makes their life better. The newly emerging digital marketing trends help all types of businesses to connect with their right target audience, and increase the visibility of their brands in turn which increases the conversion to their particular business niche.

Here we have listed the Top 5 Digital Marketing Trends for 2022 that you could use to make your business boom.

1) Video Marketing

Visuals are better than any other form of online marketing. Consumers are more likely to convert to buying the end product after watching a video. They are an essential part of SEO strategy: videos are 53 times more likely to generate first-page rankings than other traditional SEO techniques. Videos are a great way to showcase the brand's personality and create a personal connection with the audience.

Video marketing trends in 2022 will include Live videos, Search-optimized videos, social media stories, etc. Among them, short-form videos have proven effective as snackable content, so these videos will likely be short, engaging, digestible pieces of content that can be shared across social channels. It is found that 64% of marketers plan to leverage short-form videos in 2022. While you create your next masterpiece, keep this trend in mind!

2) Metaverse Marketing

Today it's all about the internet, but the future is all about experiencing it.

Digital marketing's next step is the Metaverse. It's just not a trend, but metaverse is going to stay to be the next big thing! They are virtual universes that combine the real and virtual worlds using modern technologies such as Augmented Reality(AR), Virtual Reality(VR), Videos, 3D holographic avatars, etc. This world will enable people to play, socialize, study, and even work inside. Experience makes the difference - they do play an essential role in the purchasing decisions of the consumers, the better experience and compatibility with the product, the higher the sales. With VR, you wear a headset to enter a fully immersive, 3D digital environment, and with AR, you use a phone or glasses to display a computer image over the real world.

Metaverse combines both the aspects of AR and VR. They are the cornerstones of metaverse projects. It is also a fact that AR improves the click-through rates to purchase by 33% upwards.

Be it small businesses or larger companies, every brand can step into the virtual world and reap its benefits.

3) Snackable Content

As per the stats, the average time spent by a person to read an online article is around 55 seconds.

( If you are still reading, thank you for sticking to this one! )

In the year 2022, everything will be algorithm-driven, and brands will have to create experiences their customers prefer, otherwise, their content won't be relevant. Across inbound and paid channels, content has become the essence of branding, lead generation, and even sales campaigns, largely because it is effective. Readers are more likely to be engaged with short, simple, and concise content.

Also, using the right set of hashtags in the content is really powerful. Brand hashtags filter out more User Generated Content, which can boost the credibility of a brand when shared. Across social media platforms, to highlight a few, be it using the brand and content/industry-related hashtags on Facebook and Instagram or professional or formal hashtags on LinkedIn and Twitter, a single hashtag will have a drastic spike( about 1.5x to 2x) in the engagement rate.

The internet has a large number of articles for readers. To stand out from the crowd, delivering informative and straightforward content is the trick.

4) Social commerce

The recent trend that has not been restricted only to big companies, is social commerce, wherein businesses sell their products or services through social media channels.

An average of 30-35% compound annual growth rate is projected from 2020-to 2027.

As the number of people keep scrolling through their social media feed all day long, people making purchases without leaving their social media accounts have seen an upsurge in the trend.

Facebook shops, Twitter card shop buttons in tweets, and the social commerce on Instagram, Pinterest, Etsy, etc. have helped to spur this new sales channel.

Social commerce requires highly effective strategies of social advertising and some of them are writing user-generated content on social media, that helps the users to feel that they are communicating with the brand and the users are more likely to share those messages, thus increasing the marketing campaign. The voice search feature is continuously growing in popularity and it is considered to be one of the most popular modes used for online searches. Along with this, live streaming to promote products is going to rise and is a very effective way to target potential customers at each stage of the sales cycle.

3.96 billion people are using social media in 2022, quite a fascinating number isn't it?

As a result, the businesses already have 3.96 billion customers.

5) Influencer Marketing

Influencer marketing is already big, and it's only going to get bigger!

The year 2022 for influencer marketing is gaining all eyes and attention and becoming very popular in the business world. It is expected to hit $15 billion by 2022 as per the latest reports.

Finding the right influencer for your brand is very necessary to demonstrate the same values as your brand and connect with the audience. People wish to see authenticity, vulnerability, and someone they can relate to. They trust influencers' reviews more than the company’s selling the products.

Keeping in mind the authenticity check, people are no longer watching the metrics such as follower counts. They wish to listen to people whom they connect with.

The influencers having these qualities are more likely to be preferred -

• People create short videos that are fun and engaging.
• Focusing on relatable content - creating a deeper connection with the audience by going beyond only products and services.
• Using a conversational tone that is more user-friendly and drives engagement levels.
• Creating snackable content such as memes, gifs, fun infographics, etc. to hold audiences' attention when they are quickly scrolling through their feed.
  Collaborating with micro-influencers produces the highest ROI, also being cost-effective.
  In the era of digitalization and in this fast-paced marketing world, it's vital to maintain a sense of relevance with your audience and stay ahead of them.