Videos are one of the most effective ways to attract consumers' attention and increase the engagement of any digital marketing campaign. An average person spends 100 minutes per day as of 2022 watching videos online. Video content is therefore an intrinsic part of every business's marketing strategy.

In the present world, people prefer to get information in a short and digestible format. Keeping the video 1 - 2 minutes short is the best way to engage the viewers.

The internet has several tools that can help newbies in the video marketing world to create professional-quality videos that can engage and increase conversions, whether you choose to generate videos in-house or prefer to use a template or animation. The tools may enable you to do everything from creating a video from scratch to editing it to perfection. We have listed some of the most effective and low-cost video marketing tools that will help anyone to create high-quality, SEO-optimized, and shareable videos for their audience.



1) Animoto

Animoto is a free and simple video creator that allows you to create and share videos on the internet. It works with practically any device because it is cloud-based and browser-accessible. The process is also quick, which is vital when using videos as an effective marketing method.

Animoto is a well-known platform that leads users through the process with ease, making it a useful tool even for beginners. The secret is that you don't have to worry about different file formats because Animoto does all of the conversion for you. It is really easy to use, from creating audio-enabled presentation slideshows to creating polished videos with soundtracks. Templates are included in the platform to make it more user-friendly. You may easily drag and drop photographs and video clips into current layouts using their drag and drop feature.

2) Canva

Canva helps to create professional advertising videos in a variety of video formats for sites like Facebook, YouTube, and Instagram. To get started, simply select a video template, then drop in your clip, customize the text, colors, and fonts to reflect your brand, and then download and share. `You can create the right look and style for your video ads with Canva's video design tools. Whatever your message is, there's a template to help you get it out to the audience. Be it introducing your brand to people, launching a new product, or letting your customers know about upcoming offers, Canva has got you covered.

3) Moovly

Moovly is a cloud-based online video animation studio. All you need is a working web browser and an active internet connection to work. Creating videos with it is simple and interesting. Over 1 million free assets are available in the Moovly libraries, including professional-quality movies, motion graphics, music, sound effects, photographs, and illustrations, all of which are royalty-free and ready to use in your projects!

You can create stunning videos with Moovly even if you don't have any design or technical abilities. Animated videos will help your message stand out and be remembered.

You can choose from a variety of subscription plans at Moovly, including educational and business packages. If you're not sure where to begin, sign up and try the Moovly Free edition, with which

• You can upload your own photographs, sounds, and movies as your personal media collection.
• Use a combination of your own media and media from the Moovly library to create animated video content.
• Utilize over a million free media assets (pictures, illustrations, stock videos, music, and sounds).

4) iMovie

An exclusive video-making application for iPhone, iPad, or Mac users. You can create professional-looking videos with iMovie even if you don't have an editing degree. Add photographs and videos to projects quickly and easily, trim clips with your finger, add titles, music, and effects, create smooth transitions, and fade sounds like a pro. You may also integrate Apple ProRAW photos to your videos and trailers, as well as import and edit ProRes video^2. You might also want to consider Magic Movie or Storyboards. For stunning cinematic films, iMovie fully supports 4K footage.

iMovie is user-friendly, simple and one of the best applications to work on for beginners. It comes free with all Mac and OS operating systems.

5) Adobe Express (formerly Adobe Spark)

Adobe Express, which is available on the web and on mobile devices, allows anyone to create eye-catching social graphics, flyers, logos, and more. With hundreds of professionally created templates and assets for social media posts, logos, and more, you can get started quickly. The whole Adobe Stock* royalty-free photo collection and a comprehensive library of Adobe Fonts at your fingertips will awaken the designer in you.

Adobe Express enables you to remove backgrounds, animate text, add your brand, and so much more. You can make anything you want. You can quickly resize content for every social media platform and apply Adobe Photoshop-quality effects with only a few touches.

6) OpenShot

OpenShot is a very powerful tool for making video advertising, especially for YouTube. Even though it's free, it has a fantastic interface and experience.

It includes many templates to get projects started as well as 3D animated subtitles to make your video advertising stand out. The drag-and-drop capability makes it especially simple for beginners who want to create eye-catching video ads. Having said that, there are enough tools to keep even the most skilled video editors occupied and delighted. These characteristics range in complexity from simple to advanced. The sole notable flaw of the tool is that there isn't much "help" available from the platform, thus there will be a learning curve for many.

The tool is compatible with Windows, Linux, and Mac, so you may use it no matter what operating system you prefer. Because OpenShot is free and open-source, you can experiment with a variety of features.

Unlimited layers, compositing, image overlays, audio mixing, and watermarks are among the features. This means that no matter the platform you use to promote your upcoming video ad, you'll be able to create professional-looking video ads.

7) Shotcut

Shotcut is a multi-platform video editing tool that works on Windows, Mac, and Linux without compromising on performance or experience. However, because it was designed for Linux, the UI may seem strange for Mac and Windows users.

It is one of the most widely used tools for creating video commercials, and it is completely open-source and free to use. Shotcut stands out because it supports 4K HD quality, allowing you to produce and edit a stunning-looking video commercial. You are free to use as many (or as few) audio and video layers as you would like.

Shotcut can be as simple or as complicated as you like. There are several menus and commands to choose from, but you are not required to use them all. You may move the panels around and even transform them into floating windows

After you become familiar with how the tools work, you will find them easier to use than you anticipated.

8) Quik

QUIK is a free app for Android and iPhone users from GoPro. It has a variety of themes to pick from and allows you to quickly create a video with music and text by combining still images and clips. Both 7020p and 1080p (HD) footage can be edited and saved. You can splice together recordings if you have enough footage to produce one fantastic video. You can eliminate unwanted bits of a video that you left recording to ensure you captured every moment. You may also choose a video link, and the software will chop and transition it for you!

Text overlays are another option. You can choose from a wide range of graphical styles, including fonts and filters to make the text that you add to a photo or video function the best. In fact, you can use emojis as well. You won't want to be without that function once you have it! The only drawback remains to be the limit to using 50 images and 50 videos while creating a video, which can be a bit constraining at times.

9) Powtoon

Powtoon is an excellent choice if you're searching for the leading video ad maker for animated videos. It's a useful tool for newbies for video ad software that won't confuse or frustrate them, which is a huge advantage.

The tools are simple to use, and you have access to a variety of templates for a quick start. Although templates are a useful feature, many users rely on them, which can limit their inventiveness. They have a free option that lets you access the tool's library of free objects and music.

If you're only planning to use Powtoon for a short time, the subscription model is fine. However, if you're searching for a long-term subscription, it can be a bit pricey.

10) Lightworks

Lightworks is a renowned professional video editing solution used by several marketers across the world. It's packed with features and functions that enable generating and editing high-quality video advertising faster and easier than with many other similar applications. With that being said, learning to use all of the amazing features might be tough for novices. The tool can export 720p videos directly to YouTube and supports practically any video format you can think of. With Lightworks, you can do some precise video cutting, but you'll probably need some experience to get the most out of it. It works on Windows, Mac OS X, and Linux without losing features or changing the user experience.



11) Blender

This is one of the most popular video ad creation tools, and it's also free. It's compatible with Windows, Linux, and Mac. Because it's an open-source tool, you get unlimited access to all features and tricks.

Blender may appear difficult at first, but after you understand the basics, you should be alright. When you first start editing a video, the numerous features can be intimidating, but they also mean you can do so much more. Also, if you need to get something done but don't know where to begin, there are many lessons available on YouTube.

Blender was created as a 3D animation tool, but it can also be used for simple video editing. With this tool, you should be able to do whatever you need to improve your next video project. You'll be able to edit and make your videos quickly with capabilities like splicing and video cuts at your fingertips.

So, before you outsource your next video ad or spend on an editing application with advanced features you may or may not need, you should definitely try out one of these.